Photography packages are all the rage right now. But, what exactly are they, and what do they do? A photography package is a pre-made collection of images. It’s designed to help you have a cohesive look in your images, and the images are chosen based on theme or style.
Photography packages are the ultimate form of content marketing, allowing you to tell your customers exactly what services you offer and what they can expect as a client. And the secret to creating photography packages is focusing on two things: the quality of what you offer and the price.
Photo Packages: What Your Clients Want
When it comes to selling your photography, clients are the key to your success. If clients love your work, they will return and tell their friends to do the same. But too many photographers focus only on the technical aspects of photography, such as lighting and composition, and forget the client’s most important part.
Offer Up to Three to Four Photography Packages
While you may provide photography services to your clients, very few offer multiple packages. While your packages will change depending on how much work goes into each, offering photography packages gives your audience options, making life easier.
Offer up to three or four photography packages. For Example:
- Portrait Photography
- Family Photography
- Wedding Photography
- Pet Photography
- Various Packages
Include Add-Ons in the Photo Package
Including add-ons in your photo packages can help you bring more potential customers to your site, but you need to give them a reason to choose you over your competition. You want customers to choose you, but you also want them to return. Adding add-ons to your photo packages can make your photography services unique and help you stand out from the crowd.
When you give your clients a photography package, include add-ons like wall canvases. While they’re a nice gift, customers often forget to include these in their final purchases. Include add-ons in your final photo packages to increase revenue and give your clients a special memory of their session.
Photo Packages Prices: Value-Based
Take a powerful, professional-looking photo package and turn it into a photo package that clients will love and that you can charge a reasonable price for. One of the challenges with creating photo packages is ensuring your prices aren’t ridiculously low.
Value-based pricing for photography services is a hotly debated topic among many photographers. It’s often dismissed as the “lowest price wins” approach to pricing, even though value-based pricing for many services is more effective at capturing your ideal clients. Many photographers fear the process will devalue their work or that it’ll confuse customers. The truth is that value-based pricing models aren’t that complicated.
Stagger the pricing of your photography packages
Many photographers offer multiple package options, but not all of them should be priced the same. Pricing and package tiers are the frameworks upon which your pricing structure is built. As such, it’s important to build your prices in a way that makes logical sense to your client while setting your pricing structure apart and allowing you to charge more for each package. Ultimately, you’ll want your photography packages to make sense for both you and your clients.
Maintain transparency in terms of prices and services
Photography packages should be standardized for consistency, but pricing should also be standardized across services. Maintaining transparency in terms of prices and services will help the client know exactly what they are getting for their money, and it will help the photographer earn as much as they can for their work.
Create a photography portfolio website
Photography isn’t easy, and making your work stand out can be tough, especially if you’re just beginning. If you want to start building your professional photography portfolio, start a portfolio website. Portfolio websites are the online home of all your work, allowing you to showcase your work to customers and potential employers, and show people what you can do.
In a nutshell, a portfolio website is a great way to showcase your work to the world. Whether you’re a wedding photographer, a landscape photographer, or a new mom, you can show your potential clients what you can do for them by having a photography portfolio website.